2023 Author: Eric Donovan | [email protected]. Last modified: 2023-08-25 09:36
Saab tries a fresh start. The Swedish carmaker wants to face the challenges in Germany with a new management team.
The Swedish car maker Saab wants to go on the offensive with a new management team. As Saab Germany announced on Friday in Rüsselsheim, the traditional brand will be managed by Willi Fey as managing director with immediate effect. The 53-year-old, who has held various positions at GM Europe and Opel for 27 years, is replacing Knuth Sexauer. Sexauer, who has been managing director of the company for almost a year and a half, will take on the duties of director for business development for Russia and Eastern Europe at GM Europe.
«Saab is an exclusive brand in an exciting segment. Here I see the challenge of defining and expanding interesting perspectives with our unmistakable models,”said Fey, who will also be in charge of the brand's fortunes in Austria. The manager will be supported in his tasks by Bruno Klein (45) and Bernhard Plesker (44), who will be responsible for marketing and aftersales, respectively.
"With this decisive step, we are not only creating synergies - overall we are completely reorganizing the Swedish brand in terms of personnel in order to go even more on the offensive in the hotly contested premium market," said Executive Director Alain Visser, who as Managing Director for Sales, Marketing and aftersales is also responsible for Saab Germany.
Saab was able to sell 5600 vehicles in Germany last year. This corresponds to a growth of 12.5 percent compared to the previous year. In the first eight months of the year, Saab's sales in Germany were 3720 vehicles, an increase of almost three percent. “The Saab brand is growing globally. Saab Germany should also participate in this,”said a Saab manager on Friday Autonews24.
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