2023 Author: Eric Donovan | [email protected]. Last modified: 2023-08-25 09:36
Germany’s drivers are spending more and more money buying new cars. In the previous year, the average price of a new vehicle was 25,893 euros. That is 980 euros more than in 2010.
According to a recent study by the CAR Center at the University of Duisburg-Essen, German car buyers are spending more and more money on a new car. Last year, the average price when buying a new vehicle was 25,893 euros. That is 980 euros more than in 2010. “That is the highest average price that has ever been paid for a new car,” says Ferdinand Dudenhöffer, the author of the study.
The willingness to spend more and more on a new car has grown more and more in recent years. While the Germans spent an average of just 8,420 euros on a new car in 1980, in 2000 it was already 20,410 euros. The state also benefits from this, as it collects heavily through VAT. In 1980, 969 euros went to the state (at that time the VAT rate was still 13 percent), and in 2011 the finance minister was able to look forward to income of 4134 euros.
Skoda customer spends an average of 19,392 euros
Among the manufacturers, with a view to buying a higher-quality car - i.e. a vehicle above the average price - above all Nissan (+ 13 percent), Seat (+ 13 percent), Dacia (+ 12 percent), Mini (+ 8.3 percent), Hyundai (+ 7.5 percent), Ford (+ 6.6 percent), Fiat (+ 5.8 percent), VW (+ 5.3 percent), Skoda (+ 5.2 percent), Mercedes (+ 4.4 percent) and BMW (+ 4.1 percent) benefit.
With a view to Dacia, this means that the brand's buyers now spend an average of 12,221 euros on their car. That is 1364 euros more than in 2010 (+ 12.7 percent). Dudenhöffer points out, however, that this will be put into perspective again in the course of the year, as Dacia has lowered the entry-level prices for the Sandero and Duster by 200 euros and 1000 euros respectively.
According to Dudenhöffer, Skoda would show that an entry-level brand does not necessarily have to be a brand with a low average price. At the VW subsidiary, buyers now spend an average of 19,392 euros. So the Skoda buyer spends an average of 7300 euros more than the Dacia customer. Dudenhöffer therefore comes to the conclusion that the VW Group is not in a position to offer a cheap car. "Although the VW group has eight car brands with Porsche, it does not manage to cover the entire market." (AG / FM)
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