2023 Author: Eric Donovan | [email protected]. Last modified: 2023-08-25 09:36
The VW Group wanted to produce around ten million units by 2018 as the largest automobile manufacturer. A presentation to financial investors, however, names higher goals.
The Volkswagen Group wants to sell well over ten million vehicles worldwide by 2018 and benefit significantly from the boost in the expensive and off-road vehicle segment. That emerges from a presentation to financial investors. According to this, the multi-brand group plans for the central car brands VW, Skoda, Seat and Porsche alone to generate annual sales of more than 8.8 million vehicles by 2018. Audi is also estimated to have more than two million cars, but with the later target of 2020.
VW still behind Toyota and GM
Since the premium subsidiary is likely to sell more than 1.5 million cars this year, the total bill shown to investors at the IAA clearly exceeds the previously rather defensive 2018 target of “more than 10 million vehicles per year”. Because in the medium term, VW commercial vehicles alone will have around 600,000 additional units per year. So far, Europe's largest automaker has sold less than world market leaders Toyota from Japan and General Motors from the USA. This should come to an end by 2018 at the latest. Experts consider an earlier point in time to be realistic.
The forecast for the growth of all-terrain sedans (SUV) makes one sit up and take notice. The segment is expected to grow significantly faster than the overall market between 2012 and 2018. The premium category in which Audi and Porsche operate is expected to grow at an almost similarly above-average rate. In China, VW's most important individual market, the annual increase is expected to be almost eight percent on average by 2018, compared to 14 percent for SUVs.
VW expects above-average SUV growth
VW also sees above-average growth in SUVs in Western Europe (3.6 compared to 2.2 percent). This is remarkable against the background of strict emissions regulations, because SUVs such as Tiguan, Touareg or Cayenne are heavier and taller, which is reflected in consumption. For Volkswagen as a volume manufacturer, however, the regulations from Brussels are generally easier to meet than, for example, for pure premium car manufacturers such as Daimler and BMW. (dpa)
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