2023 Author: Eric Donovan | [email protected]. Last modified: 2023-08-25 09:36
The sports car maker Porsche is staying with it; There won't be a small roadster for the time being, said CEO Müller, repeating statements from January.
The sports car manufacturer Porsche is sticking to its plans announced in January not to build a new entry-level model for the time being. "If we were to offer a car that was positioned below the Boxster, we would address a completely new group of customers," said Porsche boss Matthias Müller of the "Stuttgarter Zeitung". "If we were to lose established Porsche customers as a result, we would not be doing the brand a favor."
Porsche lives from its brand image
Porsche lives primarily from its brand, emphasized Müller. "The brand is the most important reason to buy a Porsche. That is why we have to ensure that the brand remains what it is, namely desirable premium." Müller said he was still enthusiastic about such a car. "But it is not enough if I am enthusiastic. Customers have to be enthusiastic too."
In January, Müller had already told Wirtschaftswoche that they would say goodbye to plans to bring a new entry-level model onto the market. “It may take the next generation of customers for a small roadster to suit Porsche,” the Porsche boss said at the time. (AG / dpa)
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