Audi Boss Stadler: Pressure On Premium Manufacturers Is Increasing

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Audi Boss Stadler: Pressure On Premium Manufacturers Is Increasing
Audi Boss Stadler: Pressure On Premium Manufacturers Is Increasing

Video: Audi Boss Stadler: Pressure On Premium Manufacturers Is Increasing

Video: Audi Boss Stadler: Pressure On Premium Manufacturers Is Increasing
Video: The German car industry's political muscle | DW Documentary 2023, September
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The competition in the auto industry is increasing. Premium manufacturers in particular are faced with the challenge of complying with strict consumption and emissions regulations, according to Audi boss Rupert Stadler.

Audi boss Rupert Stadler sees the auto industry facing enormous challenges in the coming years. Worldwide there is steadily fiercer competition, changing customer requirements or strict consumption and exhaust gas regulations that push the engineers to the limits of what is technically feasible.

This is particularly difficult for manufacturers of luxury cars. "They don't just shake that out of their sleeves," said Rupert Stadler on Thursday evening in the Club Wirtschaftspresse München.

Bring new models to market faster

In addition, the pressure is growing to bring new models to market faster than before. "Product cycles will continue to shorten brutally." The industry must take on these tasks. In any case, Audi is ideally positioned for this. Audi will invest around 22 billion euros in new factories, technology and research by 2018.

The VW subsidiary wants to overtake rival BMW by 2020 and win the three-way battle with Munich and Daimler. (dpa)

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