2023 Author: Eric Donovan | [email protected]. Last modified: 2023-08-03 21:17
The Mercedes-Benz brand has lost some of its shine. In a survey, the competition from the VW group is now level.
According to a survey, the car brand Mercedes-Benz has lost its status as the undisputed dream car of German citizens. In the automotive dreams, Mercedes, Audi and Volkswagen are close together, announced the market research institute TNS Infratest on Tuesday in Bielefeld. Assuming that money does not play a role in the acquisition, 13.9 percent of those surveyed named a Mercedes as a dream car. Audi (13.2 percent) and Volkswagen (13.0 percent) followed almost equally. “The results of the three best-placed brands are so close together, within the scope of the so-called sampling error, that all three have to be declared winners for 2007,” said Stoyan Kamburow from TNS Infratest Automotive.
A "trend towards a new modesty among German drivers," said Kamburow, is striking. While Audi, BMW, Mercedes and Porsche were still the dream car for 47.4 percent of drivers in 2006, the proportion fell to 41.1 percent in 2007. Above all, Mercedes (after 16.2 percent in 2006), BMW (9.9 percent after 12.2 percent in 2006) and Porsche (4.1 percent after 5.7 percent) have lost significantly. Brands like Volkswagen (plus 2.6 percentage points) or Ford (plus 1.2 percentage points) moved up.
For the representative study, TNS Infratest interviewed 1,549 motorists in the second week of December last year. (dpa)
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