2023 Author: Eric Donovan | [email protected]. Last modified: 2023-08-25 09:36
BMW has big plans for the growth market of Russia. The Bavarian car manufacturer wants to sell 20,000 vehicles there by the end of the year.
The Bavarian carmaker BMW wants to sell 20,000 cars this year in the rapidly growing Russian market and grow by 20 percent. The giant empire has a special meaning for the group, said the head of the Russian sales company, Christan Kremer, on Wednesday in Moscow. In the highly competitive premium segment, the car manufacturer is currently again leading the market. Last year Mercedes and Audi ousted the brand from the top position after five years. The dealer network in Russia will grow to 63 branches in 47 cities by the end of the year, said Kremer.
Third strongest growth market
For BMW, Russia is the third strongest growth market after China and India. In 2007, 14,500 cars from the Bavarian manufacturer were sold in the largest country in the world - out of 120,000 vehicles in the upper price range and a total of 2.5 million cars. According to the Munich group, the share of premium vehicles like BMW in total sales is around nine percent on an international average. Given a value of 4.7 percent in Russia, the company sees further potential.
So far, most vehicles have been imported in Russia, but more and more car manufacturers are building their own production facilities. Another commitment by BMW is dependent on the country's unpredictable entry into the World Trade Organization, said Kremer. So far, the company has been cooperating with the local assembly partner Avtotor in Kaliningrad.
In the luxury class, the group sells around 30 Rolls-Royce annually, but many models not included in the statistics come to Russia from abroad. BMW celebrated the world premiere of a new model in Russia for the first time on Tuesday evening - the new 7 Series was presented with a show on Red Square. (dpa)
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