2023 Author: Eric Donovan | [email protected]. Last modified: 2023-08-25 09:36
Jürgen Klinsmann is currently not in charge of a club or national team. But the former national coach remains loyal to football - albeit in a previously unfamiliar role.
Jürgen Klinsmann becomes World Cup ambassador. But while in Germany ambassadors mainly for the women's soccer World Cup in Germany next year, former professionals and celebrities are beating the drum, Hyundai has secured the services of the former national coach - not only for the competition in South Africa, but also for the next two final tournaments in Brazil in 2014 and for the World Cup finals in 2018. Werner Frey, Hyundai's Germany Managing Director, said on Friday evening in Berlin. Hyundai is one of the premium sponsors of the world football association Fifa.
Awareness almost doubled
Due to the positive experience as a sponsor at the 2006 World Cup in Germany, the South Korean company is in the process of increasing its commitment. "In 2006 we almost doubled our level of awareness," said Frey, who signed the contract with Jürgen Klinsmann on Friday.
The Group has also been socially committed in South Africa since the year the World Cup was awarded to South Africa. "Since 2003 we have been supporting children in the Henry Gwala School in Cape Town who are in need of help," says Frey. This commitment is to continue after the World Cup finals.
At the tournament in South Africa, Hyundai will use 700 cars and buses as a World Cup shuttle. But also in Germany, the offshoot will sensitize potential customers about football. "Our special World Cup models start this weekend," said Frey. For the i10, i20 and i30, there are separate WM versions with price advantages in the dealers' showrooms. In addition, Hyundai will set up screens for public viewing at certain locations during the tournament. But then without the new World Cup ambassador Klinsmann. The 45-year-old former coach of FC Bayern Munich himself, who led three-time world champions Germany to third place at the last World Cup, is on site as a TV expert. (AG / TF)
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