Interest In Limousines Is Decreasing

2023 Author: Eric Donovan | [email protected]. Last modified: 2023-08-25 09:36

Fewer and fewer drivers would opt for a limousine when buying a new car. Sales of vans and station wagons will benefit from this, according to an ADAC survey.

According to a survey of 4,000 ADAC members, fewer and fewer car buyers are enthusiastic about the classic sedan. After that, only 43.3 percent would opt for a sedan when buying a new car. The ADAC members were asked which body concept they would choose when buying.

Demand for vans is increasing

In 1995, 66.4 percent still wanted to opt for the sedan. On the other hand, the vans are on the uptrend. While only 4.9 percent wanted to opt for this vehicle category in 1995, the proportion of van fans has quadrupled to this day. In the past year the rate was 17.3 percent. A similar development, albeit at a lower level, can also be seen in off-road vehicles. Here the number of those willing to buy has increased from 1.5 percent to 3.6 percent.

The station wagons also benefit from the waning interest in the sedan. With a share of 28.7 percent (plus 6.5 percent compared to 1995), this vehicle class has also found a larger group of interested parties. As the ADAC announced on Friday, there is a trend towards more diversity on our roads. While in 1995 nine out of ten vehicles were either a sedan or a station wagon, in 2005 around three out of ten vehicles provide more individuality.

The survey is part of the so-called car monitor with which ADAC-Verlag regularly examines consumer needs. In addition to general market trends, reasons such as buying reasons, advertising efficiency, brand and model preferences are examined carefully.