2023 Author: Eric Donovan | [email protected]. Last modified: 2023-08-25 09:36
The auto crisis continues. The German premium manufacturers Audi, Daimler and BMW had to accept declines in sales in August.
The sales figures at Audi, BMW and Daimler are still falling. In August, global sales at BMW fell again compared to the same month last year by 9.7 percent to 91,790 vehicles of the brands BMW, Mini and Rolls-Royce. The Dax group announced this on Tuesday in Munich.
Downturn slowed
After all, the downturn slowed for the fifth time in a row. In the first eight months, the minus with 817,183 cars sold was still 17.7 percent. After a one-year dry spell, BMW is hoping for an improvement in the situation in the coming months. The company was hit with full force for the first time in September 2008 by the crisis in the car market
After the recent solid sales figures, Audi had to take another setback in August. As the VW subsidiary announced on Tuesday in Ingolstadt, global sales fell by 2.7 percent to around 65,900 vehicles compared to the same month last year. From January to August 616,850 cars were sold. This was 7.5 percent less than in the previous year. Audi survived the sales crisis in 2008 well. At the beginning of this year, however, the sales figures also collapsed at the Ingolstadt-based company. However, Audi recovered faster than the other manufacturers and even posted growth again in June and July.
Setback for Daimler
Car manufacturer Daimler also has to cope with another setback in car sales. Worldwide, 73,200 vehicles from the Mercedes-Benz, AMG, smart and Maybach brands were sold in August, 13 percent less than a year ago. This means that after a small glimmer of hope in June (minus 6.7 percent), things are going down again for the second month in a row. In July, the Stuttgart-based company had to accept an eleven percent drop in sales. For the next few months, Daimler is finally hoping for light at the end of the tunnel.
"For the coming months we expect a higher level of sales," said sales manager Klaus Maier on Tuesday in Stuttgart. However, the hurdle for an increase in sales is then no longer that high. Like many other manufacturers, Daimler has been struggling with the sales crisis since the summer of last year and has been selling significantly fewer cars since then.
In August, the losses were particularly painful for the smart: 7,000 of the small cars were sold, 24 percent less. At the core brand Mercedes-Benz, Daimler sold 66,200 cars, twelve percent less. (dpa / AG)
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