2023 Author: Eric Donovan | [email protected]. Last modified: 2023-11-27 05:39
If you believe a media report, Ferdinand Piech wants to revive VW's premium strategy. The chairman of the supervisory board wants to equip the Tiguan and the Scirocco with powerful engines.
According to a press report, Volkswagen is facing a revival of the premium strategy of earlier years. The driving force here is the chairman of the supervisory board, Ferdinand Piëch, reported the “Automobilwoche”, citing top management circles. The former CEO has been pushing behind the scenes for months to revise the model planning, which was the responsibility of Wolfgang Bernhard, the departing brand director at the end of the month.
More powerful engine for Tiguan
For example, Piëch requested that the Tiguan compact SUV, which will be launched at the end of 2007, be offered with the previously unintended TFSI engine from the Audi S3 (265 hp) during acceptance runs for future VW models. In this way, Piëch hopes to use the off-road Golf derivative to address particularly performance-oriented customers who are interested in the X3 from competitor BMW. For the Scirocco Coupé, which will be launched in 2008, Piëch is calling for the option of a prestigious V6 petrol engine in order to underline the premium claim of the VW brand. Piech had already pursued the same strategy during his time as VW CEO. (dpa)
The German market will have to be patient for a long time. The new luxury brand Infiniti will not be launched in almost ten major German cities until April next year
According to Daimler boss Dieter Zetsche, Mercedes-Benz should again lead the league in the premium segment in 2011. After the first half of the year, the
The owner of a VW Passat should have thought better of that. First he offered his VW Passat on the online auction house Ebay for a starting price of
Anyone who, as an injured party, claims compensation from the insurance company must themselves provide the correct description of the damage that has occurred
With the new S-Class, Mercedes is setting new standards. Only one question remains open for the inmates