2023 Author: Eric Donovan | [email protected]. Last modified: 2023-05-21 15:44
Mercedes has been ousted from the top position by BMW at ADAC AutoMarxX. The Swabians even slipped into third place behind Audi. Jaguar caused a surprise.
Mercedes had to give up its top position in the ADAC brand ranking AutoMarxX. As the automobile club announced on Friday, the Swabians even fell back in third place behind the VW subsidiary Audi.
The ADAC stated that the reason for the changing of the guard was that BMW was able to improve significantly, especially in vehicle safety. The fact that Mercedes was able to improve in the sub-category “Product Strength” could not change the changing of the guard. Toyota also had to say goodbye to the top ten due to the safety assessment.
Jaguar as a whiz kid
The Japanese have not become “more insecure” than they used to be, “but they cannot grow as much in this category as the competition,” said the ADAC. Leaving behind in the overall ranking were Chevrolet, Lancia and Jeep, which occupied ranks 31 to 33. The vertical takeoff is Jaguar in the ADAC brand ranking. Thanks to optimized environmental values, Jaguar was able to improve from 23rd to 8th place. This shows that Jaguar has become significantly “cleaner”. Jaguar also grew in brand image, satisfaction and product strength. When it comes to the environment, the ADAC Eco-Test is used as the basis for the AutoMarxX.
At AutoMarxX, the ADAC assesses the performance and market strength of the vehicle manufacturers relevant for Germany. Brand image, market strength, customer satisfaction, product strength, environmental behavior and safety features are taken into account. (AG)