2023 Author: Eric Donovan | [email protected]. Last modified: 2023-05-21 15:44
BMW wanted to replace Audi as a sponsoring partner at FC Bayern. But it won't. The football club has confirmed the break in talks.
As the German record champions announced on Saturday evening, he told representatives from BMW that “he is breaking off talks about a possible sponsorship partnership due to a lack of trust”.
According to the club, this meeting took place on May 8th. "FC Bayern would like to keep silent about the reasons for this decision at the moment," the statement said. The “Frankfurter Allgemeine Sonntagszeitung” had previously reported.
Agreement for football and basketball
In March, both sides had confirmed the plans for a partnership between the Munich premium manufacturer and the club. Hoeneß had said it was about an agreement for football and basketball. It was not known how high the contract should be. In the event of an agreement, BMW would have had to replace the previous Bayern partner Audi. A contract with the BMW competitor from Ingolstadt runs until 2025. He also has an 8.33 percent stake in FC Bayern.
According to the announcement, FC Bayern was represented at the meeting on May 8th by the chairman of the supervisory board Uli Hoeneß, the deputy chairman of the supervisory board Herbert Hainer, and the chairman of the board Karl-Heinz Rummenigge. According to the German soccer champions Harald Krüger (Chairman of the Board), Nicolas Peter (Chief Financial Officer) and Pieter Nota (Chief Sales Officer and BMW Brand), BMW took part.
FC Bayern secured their seventh German soccer championship in a row on Saturday after a 5-1 win against Eintracht Frankfurt on the last day of the Bundesliga. In the end, however, the German record champion only distanced Borussia Dortmund by two points. In the previous six title years, the lead was double-digit. (dpa)