2023 Author: Eric Donovan | [email protected]. Last modified: 2023-11-27 05:39
The tuner industry association is optimistic about the future. A sustained recovery is expected after the crisis and new markets are being sought.
The car tuner industry in Germany assumes a sustained recovery. The industry association VDAT expects sales of 4.5 to 4.6 billion euros in 2011, thus building on the pre-crisis revenues of 4.6 billion euros in 2009. “The overall mood in the market is positive. More than 70 percent of our members are expecting further recovery », said VDAT managing director Harald Schmidtke on Wednesday in the run-up to the Tuning World Bodensee trade fair from 5 to 8 May May in Friedrichshafen. With 235 exhibitors and over 1000 show vehicles, it is the most important European industry barometer.
Sales increases expected in the east
Auto Tuning, the effects of which are often ironically described with the attributes “faster, deeper, broader”, will also assert itself in the next few years, the association predicts. The need of a stable, large customer group for prestige and image-oriented changes to the car will not change through alternative drive types, said Schmidtke.
The industry, which is consistently structured as a medium-sized company, sells rims, body parts, chassis and audio products to more than 80 percent in Germany and Europe. Only about 15 percent of tuning products, mainly those for luxury vehicles, are exported to important new markets such as China, Russia or the Middle East. The VDAT expects sales to increase in the coming years. (dpa)
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