2023 Author: Eric Donovan | [email protected]. Last modified: 2023-11-27 05:39
Opel wants to reach customers with a new slogan. The Vectra successor Insignia will play a key role in this.
The traditional car manufacturer Opel wants to polish up its image with a new slogan. The previous advertising slogan “Fresh thinking for better cars” will be replaced by “Discover Opel”, said Opel Marketing Director Alain Visser of the magazine “auto motor und sport”. According to Visser, the slogan will be introduced in Germany, Austria and Switzerland from December 25th. All other non-German-speaking Opel stores are to follow in the course of the first quarter of 2008. «We improved our products much faster than our reputation. The customer should discover that now,”said Visser. The new slogan was developed by Opel, and Visser compared the costs of the campaign with those of the launch of a new model range in Europe.
The first new model, which is supposed to show the departure of the traditional manufacturer, will be the Vectra successor called Insignia, which will be launched in summer 2008. The Insignia will play a key role in ensuring that the main Opel plant in Rüsselsheim is at full capacity until at least 2012 and that there will be no staff cuts, said Visser. "Together with three Saab models that will be introduced from 2009 to 2012, the Insignia will secure the jobs of 3,450 employees," said the Opel head of marketing. (dpa)
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