2023 Author: Eric Donovan | [email protected]. Last modified: 2023-11-27 05:39
Car buyers can look forward to it. According to a recent study, discounts for new cars are increasing again. The importers in particular are vying for customers with aggressive price reductions.
The discounts for new cars in Germany are increasing again according to a press report. According to a current study by the Center Automotive Research (CAR) at the University of Duisburg-Essen, the number of publicly advertised massive discount campaigns reached a record high in September, reports the "Handelsblatt". The CAR Discount Index, which measures the extent of hundreds of sales promotions, has never counted so many publicly advertised manufacturer campaigns with price advantages of 20 percent and more since its introduction with 53 open discount campaigns. If you add the unadverted campaigns, the discount level in September reached its highest level since March 2010. At that time, the industry was still suffering from the long-term effects of the scrapping bonus.
Fiat with significant discounts
Importers, in particular, were aggressively entering the market with discounts. According to the newspaper, the Italian manufacturer Fiat, the French automakers Citroen and Renault, the Japanese manufacturer Honda and the US brand Chevrolet are among the providers who offer the most significant price discounts. But several German car manufacturers also offer discounts on individual models of more than ten percent.
The biggest discount is on the Fiat Panda. With the "MyLife" equipment line you can save up to 34.9 percent. Thanks to a special leasing offer, the Citroen Berlingo is up to 31.3 percent cheaper, the Fiat Punto and Citroen C1 models are 30.7 percent below the price. But even the best seller, the VW Golf, is being advertised
in this country as a special model with discounts of up to 19 percent. The increase in discounts is a sign that the end of the upswing in the German car market is looming. The high level of uncertainty in Europe and the USA with all its economic effects is dampening the desire to buy new cars in Germany ??, quoted the newspaper auto expert Ferdinand Dudenhöffer from the University of Duisburg-Essen.
In August the German car market had the strongest increase in sales in the EU countries with an increase of 18 percent. But the German car market is significantly weaker than the registration figures suggest, said Dudenhöffer. The indicators indicated that the German car market in the coming year with 3.1 million new registrations will develop significantly worse than the current year. (mid / dpa)
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